I think a lot of it has to do with the fact that people like supporting the little guys, and we’ve made our brand around being the small garage based company. There’s people who’ve been with us from the beginning who saw when we were doing everything out of our living room. They saw that we started with 80 hats, and they’ve seen the story progress. It’s a little bit of spread word of mouth. I wish I could fully
answer that. It’s just a lot of it has to do with luck.
Overall the subscription based aspect of our business, which is just 1 of the 4 kind of revenue models that we have within Findlay, has just been nice because we start off the month with an extra couple thousand dollars that we can use to fulfill the other aspects of the business. It’s just nice to have that certainty that we’re going to start the month off with some extra cash. They’re priced at the right point for us where it’s not an issue to produce them. Jimmy: Yeah, absolutely. As you just mentioned the recurring business model, which is the Hat of the Month Club. Then past that we have just standard e commerce, which I consider different since we go about marketing them different. They’re more or less different customers as well, so e commerce through Shopify. Then we have the custom and collaboration side of our business where a company like Yik Yak or a coffee shop or any random company … We’ve really done it for just a really large variety of different places, but they come to us and say, “Hey, we really like your hats. They have something unique that no other hats have. We want to work with you. We want you to make our hats. ” We’ll then go in and either do a simple Findlay modified hat or a fully custom where they’re getting sublimated bills and screen printed graphics and all this stuff on the hat. The custom collaboration, that’s really big for us. Actually, one of our sales guys, that’s pretty much his entire job, is just to bring in new custom accounts for us, and that’s been a really profitable and busy side of our business. We bought a white board that has our job list on it, and we’re going to need to either buy another white board or start using a smaller pen to write on it because the board is just packed to the brim, and we literally don’t have enough space for all the orders we have for that right now. That’s been cool, just that all these different companies and brands and stores will see the potential in our hats, and it’s also cool because they’re buying the hats from us, and then they’re going out and selling them. A very, I don’t want to say surprising, but an awesome amount of people that have collaborated with us have reordered again and again because the hats sell for them. That’s a good feeling, knowing that we’re helping other businesses by creating a product that they can sell and they can push. Then past that, the last, the fourth revenue stream for us is wholesale. Our biggest wholesale account is Zumiez, the action, sports, and lifestyle retailer that’s in I think over 700 locations in the United States. We, just as of this week, crushed it over the 100 store marker, so we’re in about 120 of their stores, I think, across the United States. Hack Snapchat Verification Code
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com, this is your website, and I’m assuming you have the links and all that to your social media profiles on there. If not, we’ll link all that in the show notes. Again, thanks so much for your time, Jimmy. Just about four years
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